It’s true, information is power. But what you do with it is far more important.
And so it happened that one day, not too long ago, I had an epiphany. I was walking down a street in Mayfair holding a Perrier bottle in one hand, a briefcase in the other and a folded City A.M. newspaper under my right arm. I arrived at a street crossing and joined other pedestrians waiting to traverse the street.
As I waited for a signal change, I briefly looked at the people around me and then lifted my gaze to meet one of the most beautiful real estate assets in the world. A magnificent 5-Star hotel steeped in history. I must sell this building.
Creating a market
Who could I sell this to? I didn’t have a buyer in mind. Clearly, it would have to be someone for whom money was no object. Someone who was more interested in the prestige element of having a trophy asset. Someone who wanted more than anything to point and say “I own this”.
What about the hotel owner? Was his hotel for sale? Luckily, I knew that almost anything is for sale. For the right price.
Neither the hotel owner nor the billionaire investor knew what was coming. I told the owner, “Someone would like to buy your hotel”, and the billionaire, “There is a hotel for sale.” And both were told, “This is a unique opportunity”.
See the video.
How to orchestrate a £500 million deal.
1) Approach the owner of an amazing 5-star hotel and tell them you have an investor who wants to pay a lot of money for it.
2) Approach a Saudi billionaire and tell them one of the most beautiful hotels is on sale and that owning it will be a great source of prestige.
3) Introduce the two.
4) Take your cut!