It’s true that information is power. But what you do with it is far more important.
And so it happened that one day, not too long ago, I had an epiphany. I was walking down a street in Mayfair holding a Perrier bottle in one hand, a briefcase in the other and a folded City A.M. newspaper under my right arm. I arrived at a street crossing and joined other pedestrians waiting to traverse the street.
As I waited for a signal change, I briefly looked at the people around me and then lifted my gaze to meet one of the most beautiful real estate assets in the world. That’s when I thought: “I must sell this building.”
Who can I sell this to? I didn’t have a buyer in mind. It would have to be someone for whom money is no object. Someone who is more interested in the prestige element of having a trophy asset. Someone who wants more than anything to point and say “I own this”.
Neither the hotel owner nor the billionaire investor knew what was coming. I told one of them “someone would like to buy your hotel”, the other “there is a hotel for sale” and both of them “this is a unique opportunity”.
Here is how it went.